Case Study Jam

Hey gang.

First of all, we’ve locked down a couple of presenters for the first jam. The fine folks behind Apartment 613 will share some lessons learned as they built an ass-kickingly-awesome resource for all things Ottawa and the dynamic duo that’s getting Ottawa Tonite off the ground will talk about their trials and tribulations.

So that’s one Win and one Work In Progress. We’ve also got a few irons in the fire but if you’re interested in presenting – especially if you’re willing to present a Fail – feel free to get in touch.

And if for some insane reason you haven’t registered yet, make like Mos Def and Busta Rhymes and DO IT NOW (missed the reference? You’re missing a great song).

There, with that out of the way…

A few quick words on conflict of interest and consultants. When the team first sat down to talk about getting this project off the ground, we were all working as in-house communications types. Since then, though, a couple of us have jumped to the dark side. One (Bob) has gone out on his own and another (Joe) will be starting with a web strategy firm the week of the first Jam.

Case Study Jam is all about the community. It’s an event for do-ers. It’s a place to share information and learn together. Case Study Jam is NOT a place for the organizers to develop their businesses.

So here’s our commitment to all y’all. We will NOT peddle our wares at the Jam. We won’t try to drive traffic to our business sites through this one and we won’t bait you into visiting our business sites when you think you’re clicking through for information on the Jam. We’re going to do our best to keep the two worlds separate.

And, if we slip up, please call us on it.

In the same vein, if you are on the agency side of things, we’d ask that you embrace this spirit too. Networking is an awesome by-product of community events and we’d never try to take that out of the equation. But please don’t come with a stack of business cards to hand out to every presenter who’s got a work in progress or who is stinging from a fail.

Cool?